If you have been waiting to learn about "another big thing" in social media or tech to emerge from South by Southwest (SXSW) Interactive this season, don’t hold your breath. We’ve canvassed the festival and feel confident reporting a powerhouse such as Twitter or Foursquare — which launched within previous years — isn’t in Austin at this time.
But there are interesting tech startups that are generating some buzz. As the interactive part of SXSW winds down, here is a look at three companies that people found most interesting:
1. Speakerfy : A social way to hear music across devices. The founders of Speakerfy can count former NBA center Shaq amongst their biggest fans (and not simply due to he’s over seven feet tall). Speakerfy, an app that lets users wirelessly sync music between different internet-connected devices, was 1 of 2 winners of the "Pitch Shaq" contest. Registered SXSW attendees submitted 15-second pitches about their startups hoping of winning some face time and perhaps a monetary investment from the sports star.
Say, for example, you were on the beach with friends but were lacking any appropriate sound system. With Speakerfy, you could sync up everyone’s smartphones and tablets and iPods to play your music — broadcast through the speakers on those devices — all at exactly the same time. In addition, it allows users to link their playlists with other users. Speakerfy is available (free) on iOS devices and is expected on Android and Windows phones soon.
2. Hyperactivate: Smart, social promotions for brands. Started 3 years ago, Hyperactivate’s "Hashtagart" application creates a real-time mosaic of avatar images collected from internet sites whenever a fan publishes a status with a client’s marketing message.
Having caused brands like Verizon, M&M’s and Major League Baseball , Hyperactivate says its mosaics usually generate 10,000 to 50,000 messages from fans and followers, which have directed as much as 500,000 people to a brand’s squeeze page. People are encouraged to talk about a brand’s marketing message to become contained in the interactive mosaic product.
Additionally, Hyperactive’s platform will be able to gauge the number of clicks and activations each social media message connected with a promotion generates, the business says. Fun and, ideally, smart marketing.
3. LeadRocket: A social tool for salespeople. The target at LeadRocket is to boost the way companies and their sales representatives talk to clients over social media. The LeadRocket platform allows business users to launch and manage sales interactions over social media by listening for feedback, monitoring clicks and counting page views for pages on the site that comes from those social media posts.
Basically, it tells you exactly whenever a customer engages together with your tweet or Facebook post and lets you know if they clicked onto it and just how many pages they viewed. For sales people, it usually is especially useful for knowing when to check out up and what topics among this content shared interests them most.