The next excerpt is from Jason Haber’s new book THE BUSINESS ENTERPRISE of Good . Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound
In THE BUSINESS ENTERPRISE of Good , serial and social entrepreneur Jason Haber intertwines case studies and anecdotes that show how social entrepreneurship is creating jobs, growing the economy, and ultimately changing the world. In this edited excerpt, Haber examines the six character traits which have created a distinctive new generation: the Millennials.
The Millennial Generation has six distinguishing traits that set them aside from other generations. When mixed together, the alchemy has unleashed upon us the brand new emperors of modern culture. The Millennial traits which have powered their central role in social entrepreneurship are: C ollaborative, A chievers, E ntrepreneurs, S heltered, A ccessible, R esponsible.
Teenagers acting in an agreeable, collaborative environment with classmates and colleagues to resolve problems comes up again and again when studying this generation. They thrive within an open atmosphere that encourages this sort of thinking. Millennials don’t go rogue, plus they don’t go at it alone; they interact.
Millennials have confidence in themselves, however they also have confidence in their peers. And they’ll collaborate with just about anybody. Researchers Joeri Van den Bergh and Mattias Behrer note, “Unlike previous generations, Gen Yers [another name for Millennials] were raised within an atmosphere of equal relationships and co-decision-making.”
That’s a big shift from previous generations. It didn’t hurt that the favorite Television shows of their youth, Blue’s Clues , Barney , and Bob the Builder , all centered on collaboration. But it’s a lot more than what these were subjected to as children that shaped this generation. Every outgrowth of THE FANTASTIC Convergence (more connectivity and technology young coupled with the news headlines of the world) created this fundamental zeitgeist shift.
Millennials are seriously interested in academic achievement. They’re the very best educated students in U.S. history. Not because the Greatest Generation (educated in large part by the GI Bill) have so many students gone to college and obtained advanced degrees.
The amount of college applications hasn’t been higher. And the amount of students taking SATs and Advanced Placement (AP) coursework in senior high school is continuing to grow exponentially.
This generation rues failure, but unlike Generation X, they have an instant recovery from disappointment. They don’t lament failure and get stuck in neutral. They move on and discover a fresh passion to pursue.
Ninety-four percent of Millennials believe college is vital to achieve life. After succeeding in the classroom, Millennials set their eyes on succeeding running a business.
The entrepreneurial nature of the generation is astonishing. Millennials have unleashed a torrent of entrepreneurship that rivals any other amount of time in American history.
Fifty-five percent of Millennials want in starting their own business 1 day. It isn’t surprising they would like to take matters to their own hands: 63 percent believe the biggest barrier to innovation may be the attitude of management. Bureaucracy, endless meetings, and standard operating procedures haven’t any utility for Millennials.
Bentley University recently released a remarkable study that demonstrates precisely how entrepreneurial-minded Millennials have grown to be. Only 13 percent of respondents said their career goal included rising on the organization ladder. But 67 percent stated their goal of starting their own business. The top of Bentley’s entrepreneurial program, Fred Tuffile, says: “Millennials see chaos, distrust of management, breaking of contracts, and bad news connected with business. They’ve watched their relatives get fired and their peers sit in cubicles plus they think, ‘There needs to be an easier way.’ ”
Ten years from now, 75 percent of the complete U.S. employees will comprise these entrepreneurial magnets. This could have profound implications for future years of American business. Millennials will determine its very nature and ethos.
Since their start, Millennials have led sheltered lives, far not the same as that of past generations. While growing up, in cars, they wore seatbelts. On bicycles, they wore helmets.
Earlier generations had much less supervised play time with friends. A long time ago, parents didn’t know where their children went but merely expected them to come back on time for supper. That didn’t happen with Millennials.
It’s well documented that Millennials had the biggest dose of helicopter parenting — typified by a parent who’s heavily mixed up in day to day activities and safety of the youngster. This sheltered environment may explain why Millennials are so near their parents. Millennials found know their parents as protectors, defenders, and their vanguard to all of those other world. Since World War II, no generation has already established this type of parental relationship.
Millennials was raised with the internet. There is never a period for them when it didn’t exist. Even the older members of the generation had dial-up access. Subsequently, they expect the web to be accessible to them everywhere and anywhere.
They will be the early adopters. They create tents outside Apple stores to await the release of another game-changing product. They adapt, adjust, and alter their technology as new hardware and software enter the scene.
Not to mention their passion for accessibility does not have any bounds in terms of mobile. That’s the surroundings where they thrive. Cellular devices (tablets or phones) serve as their primary TV (they could not own one), primary phone (it’s doubtful they have a landline), and primary way to talk to their internet sites.
Internet sites certainly are a huge part of Millennials’ accessibility. This is a two-way street, enabling information to be more accessible while combining an incredible number of other Millennials.
One recent study discovered that 60 percent of Millennials depend on social media for monitoring current events. They are disrupting traditional models and threatening the mainstream media domination on ratings. Buzzfeed, for instance, grew by 81 percent in 2014 and is currently popular with Millennials online than NBC news, CBS News, and Fox News.
Whenever we think about teenage rebellion, we consider drug abuse, insufficient focus at school, and alienation from parents. However the rebellion exhibited from the Millennials is of a different order. Researchers Neil Howe and William Strauss once concluded, “Millennials are correcting for what teens see as the surplus of today’s middle-aged Boomers: narcissism, impatience, iconoclasm, and a constant concentrate on talk (usually argument) over action.”
Today, youth-related violent crime reaches an all-time low level. There’s been a 51 percent drop in teen pregnancy since 1991. The number of teenaged smoking has fallen precipitously. Drug use is down.
And Millennials aren’t just taking better care of their bodies. Also, they are making smart decisions about their finances. Millennials are less inclined to have personal credit card debt than Generation Xers were at the same age and so are much more likely than previous generations to live within a budget. They haven’t saved up to past generations, but because the oldest members of the group are just 35, the jury continues to be from that front.